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现代互联网技术的发展,广播卫星技术的提升,网络电视、视频的竞争压力下,有线数字电视的发展前景不容乐观。因此有线数字电视和互联网合作,网络电视得到了多样发展。根据Parks Associates的产业报告数据显示,有57%的美国宽带家庭用订阅OTT视频服务。另外Viindicia和Ooyala的调查显示,预计2018年,OTT市场的收益将超过80亿美元。有线数字电视与OTT产业的融合前景也是明朗的。
With the development of modern Internet technology, the improvement of broadcasting satellite technology, the competitive pressure of network television and video, the development prospect of cable digital TV is not optimistic. Therefore, cable digital TV and the Internet cooperation, network television has been a diversified development. According to Parks Associates industry report data, 57% of US broadband households subscribe to OTT video services. In addition, a survey by Viindicia and Ooyala shows that the OTT market is expected to generate more than $ 8 billion in revenue by 2018. The prospect of convergence of cable digital TV and OTT industry is also clear.