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品牌竞争是当前经济竞争的世界性趋势,出版竞争也是如此,出版竞争已从单一的选题竞争转向以选题为基础,以创品牌为中心,以创意策划为主要手段的多元竞争。这标志着出版竞争已进入更高的层次,即不再满足于出版物一时的畅销,而是注重心理渗透,在读者潜意识中植入出版社品牌的“种子”,进而占领读者心理这一制高点,为出版社图书的持续畅销打下社会心理基础。
Brand competition is the worldwide trend of current economic competition. The same is true for the publishing competition. The publishing competition has shifted from single competition for topics to the multiple competition based on the topics, creating the brand as the center and creative planning as the main means. This indicates that the publishing competition has entered a higher level, that is no longer satisfied with the best-selling publications moment, but rather focus on psychological infiltration, submerged readers in the sub-brand brand “seed”, and then occupy the commanding height of readers , Laying a social and psychological foundation for the continued popularity of publishing houses.