央视《焦点访谈》针对农村电商的报道肯定了其带来的诸多正向改变,也提出了诸如“农村电商不‘农’”等现实问题。如工业品下行易、农产品上行难,农村电商在帮助村民买到物美价廉商品上做得风生水起,但在助力农产品销售、实现农民增收致富上却效果欠佳。农产品上行问题,终归还是产品本身竞争力的问题。而且农 CCTV’s “Focus Interview” reports on rural e-commerce affirmed many of the positive changes it brought and raised some practical issues such as “rural e-commerce is not ’farming’.” For example, if the industrial products are easy to go down and the prices of agricultural products go up, the rural electricity providers are doing their best to help the villagers to buy cheap products. However, they are ineffective in boosting the sales of agricultural products and increasing the income of farmers. Upside agricultural products, after all, the competitiveness of the product itself is the problem. And farming