纯净水生产与经营企业成功地创造了一种全新的产品概念和消费概念,从而支撑起一片大市场。目前,饮用纯净水已成为都市一大消费热点,短短的几年时间,纯净水生产厂家已逾4000家。瓶装纯净水由于价格较高,难以成为日常消费的饮用水。另外也面临着瓶装矿泉水和替代产品的竞争。因而,瓶装纯净水主要消费前景是街头饮用,难以进入家庭。桶装水的出现则开辟了家庭和堂馆饮用两大市场,如有的堂馆客房 Pure water production and management companies have successfully created a brand new product concept and consumption concept, thereby supporting a large market. At present, drinking purified water has become a major consumer hotspot in the city. In just a few short years, there are more than 4,000 pure water producers. Bottled purified water is difficult to be used as daily drinking water because of its high price. There is also competition for bottled mineral water and alternative products. Therefore, the main consumption prospect of bottled purified water is street drinking and it is difficult to enter the family. The advent of bottled water opened up the two major markets for family and church drinking.