论文部分内容阅读
作为推进供给侧结构性改革的重要战略举措,“三品”战略自2016年被提出后,越来越多的企业围绕品种、品质、品牌不断苦练内功,以求在激烈的市场竞争中获得生存和发展。近一年的时间里,纺织行业涌现出众多在落实“三品”战略方面取得巨大成果的优秀企业,而在即将于3月15日举办的2017中国纺织面料及辅料(春夏)博览会上,这些优秀企业以及他们取得的成果都将得到完美体现。迎合需求创新品种“三品”战略提出,在“增品种”方面,企业要深度挖掘用户需求,适应和引领消费升级趋势,在产品开发、外观设计、产品包装、市场营销等方面加强创新,积极开展个性化定制、柔性化生产,丰富和细化消费品种类,推动中国制造向中国创造转变。具体到面辅料行业,就是要
As an important strategic measure to promote structural reforms on the supply side, after the “San Pin” strategy was proposed in 2016, more and more companies continued to practice their skills around varieties, quality, and brands in order to compete in fierce market competition. To survive and develop. In the past year, the textile industry has emerged many outstanding companies that have achieved great results in the implementation of the “Three Products” strategy, and will be held on the upcoming March 2017 China Textile Fabrics and Accessories (Spring and Summer) Expo. These outstanding companies and their achievements will be perfectly reflected. To meet the demand for innovative varieties and “three products” strategy, in terms of “increasing varieties”, companies must dig deeper into user needs, adapt to and lead consumption upgrades, and strengthen product development, design, product packaging, and marketing. Innovation, active personal customization, flexible production, enrichment and refinement of consumer product categories, and promote the transformation of Chinese manufacturing to China. Specific to the surface accessories industry is to