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美国汽车油漆生产商杜邦(Dupont)公司近期发布了2012年全球汽车颜色调查报告,报告显示黑色为中国市场最畅销颜色,占24%,即大约每四个消费者中就有一位选择黑色。这再一次证明,在中国消费者心中,黑色=奢华+优质。就全球范围而言,最受欢迎的汽车颜色却是白色,占全部汽车的23%,在亚太地区则占到22%。在诸多重要的汽车市场,黑色都能排到前四名(其他三名最受欢迎的颜色为灰色,银色,白色),然而,在印度市场,黑色却只占全部新车销售的7%,显然,文化因素造成了这一巨大反差。
US auto paint maker Dupont recently unveiled the 2012 Global Automotive Color Survey report, which shows black is the best-selling color in the Chinese market, accounting for 24%, or about one out of every four consumers choosing black. This once again proves that in the hearts of Chinese consumers, black = luxury + high quality. Globally, the most popular cars are white, accounting for 23% of all cars and 22% in Asia Pacific. In many important auto markets, black ranks in the top four (the other three most popular ones are gray, silver and white). However, in India, black accounts for only 7% of all new car sales Cultural factors caused this huge contrast.