企业做好商标管理,可以降低商标在使用过程中的风险,实现无形资产的积累,提升品牌价值。因此,企业应设立专门的管理岗位,保证商标管理的准确性和连贯性,并针对商标不同形态进行有效管理。一、对未注册商标的管理未注册商标是商标的初始形态,是一种不成熟的权利。它指的是权利人事实上拥有某个商 Enterprises do a good job mark management, can reduce the risk in the use of trademarks in the process of achieving the accumulation of intangible assets and enhance brand value. Therefore, enterprises should set up special management positions to ensure the accuracy and consistency of trademark management and to effectively manage different forms of trademarks. First, the management of unregistered trademarks Unregistered trademarks is the initial shape of the trademark is an immature right. It refers to the right holder actually owns a business