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动画作为艺术的一种重要表现形式,受到人们的喜爱。早期的电影动画和电视动画已经形成了一套固定的生产模式、发行渠道、表现手法等。互联网的发展和壮大为动画的制作、传播打开了一扇新窗口。如今手机媒体的出现,又为动画增添了新的媒介平台,由于手机媒体所独有的特性,使得手机媒体中的动画呈现了一些新的特性。手机动画也将会成为动画大家族的一个分支,将为动画艺术增添新的魅力。
Animation as an important form of art, loved by people. Early movie animation and television animation has formed a set of fixed production patterns, distribution channels, performance techniques. The development and growth of the Internet opened a new window for animation production and dissemination. The emergence of mobile media nowadays has added a new media platform to the animation. Due to the unique characteristics of mobile media, animation in the mobile media presents some new features. Mobile animation will also become a branch of the animation family, will add new charm to the animation art.