从目的地属性感知的视角出发构建目的地忠诚度影响因素模型,探讨了目的地吸引力和服务质量两大目的地属性变量与旅游者满意度和忠诚度之间的影响关系和机制。实证研究结果表明,两大目的地属性变量均对满意度产生直接的正向影响,并对忠诚度产生间接的正向影响。其中,目的地吸引力对满意度和忠诚度的影响作用比服务质量更为显著。研究有利于补充旅游目的地忠诚度影响机制研究的相关理论,并为旅游地开发和管理实践提供了具有建设意义的现实参考。 This paper constructs a model of influencing factors of destination loyalty from the perspective of destination attribute perception and explores the relationship and mechanism between the two destination attributes of destination attraction and service quality and tourists’ satisfaction and loyalty. Empirical results show that the two major destination attribute variables have a direct positive impact on satisfaction, and have an indirect positive impact on loyalty. Among them, the impact of destination attraction on satisfaction and loyalty is more significant than the quality of service. The research is helpful to supplement the theory of loyalty impact mechanism of tourist destination and provide a practical reference for the development and management of tourist destination.