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《广告法》存在的问题及其完善赵瑞琦,王景斌1.关于广告收费问题的规定还不够完善,尚需立法和行政使其进一步合理化、科学化。目前,我国广告收费呈现混乱现象。一方面是由于中国广告业还未形成良好的竞争机制,企业还未树立在竞争中求生存的观念,使广告收费在“炒风...
Problems in Advertising Law and Its Perfection ZHAO Rui-qi, WANG Jing-bin 1. The provisions on the issue of advertising fees are still not perfect, yet legislation and administration still need to be further rationalized and scientifically implemented. At present, China’s advertising charges show confusion. On the one hand, China’s advertising industry has not yet formed a good competitive mechanism, and enterprises have not yet established the concept of survival in the competition, so that advertising charges in the "speculation ...