一张企业能源报为什么会有这么大的吸引力?是因为报纸的内容充实、信息实用,得到受众和市场的欢迎,优良的品牌和品质效应形成了媒体的权威性,这就是从“内容为王”到“产品为王”的转变。近年来,随着信息技术的快速发展,以网络为代表的新兴媒体在传媒市 Why an enterprise energy newspaper has such a big attraction? Because the newspaper is full of content, practical information, get the audience and the market welcome, excellent brand and quality effects formed the authority of the media, which is from the “content For the king ”to “ product is king ”change. In recent years, with the rapid development of information technology, emerging media, represented by the Internet,