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插画艺术作为图像的一种,本身就具备视觉传播的特性。加上其强大的视觉冲击力、独特的个性以及基于绘画艺术的审美,能够迅速抓住消费者的注意力,成为现代商业市场中各大时尚品牌的宠儿。近几年众多国际知名品牌如LV、Prada、Hermes等竞相在各季系列产品中结合插画艺术塑造更加鲜明的时尚气质,并且取得了消费者的普遍好评,获得不错的销售业绩。而在插画领域,商业插画师也纷纷加入全新的创作领域,以品牌插画的形式展现出插画独特的艺术魅力。
Art as a kind of image, itself has the characteristics of visual communication. Coupled with its strong visual impact, unique personality and aesthetic based on the art of painting, it can rapidly capture the attention of consumers and become the darling of the major fashion brands in the modern commercial market. In recent years, many internationally renowned brands such as LV, Prada, Hermes and other competing in the seasons of the series of products combined with illustration art to create a more distinctive fashion, and has made the general acclaim from consumers, access to good sales. In the field of illustration, commercial illustrators have also joined the new creative field, in the form of brand illustration shows the unique artistic charm of illustration.