论文部分内容阅读
高线市场饱和营销下沉渐成趋势近几年来,“消费下沉”这个词汇不断映入人们的眼帘,从最初的家电下乡到如今的电商刷墙,中国的低线市场以其庞大的消费人口得到了越来越多品牌商的青睐。长久以来,PC制造商都把竞争的主战场放在了以大中城市为代表的一二线市场,但是随着经济的发展和一二线PC市场的饱和,低线市场的消费潜力逐渐凸显出来,演变出一片PC竞争的新蓝海。作为微处
In recent years, the term “consumer sink” continues to be reflected in people’s eyes, from the initial home appliances to the current electricity supplier to brush the wall, China’s low-line market to Its huge consumer population has been more and more brands of all ages. For a long time, PC makers have put the main battlefield of competition in the first and second-tier markets represented by large and medium-sized cities. However, with the economic development and the saturation of the first and second-tier PC markets, the potential for consumption in the lower-tier markets gradually evolves and evolves Out of a new Blue Ocean PC competition. As a subtle