据司马迁《史记》中《货殖列传》载:楚国人范蠡,春秋战国时期为越国大夫,在帮助越王勾践灭吴后,弃官经商,到过齐国,后又到当时居于交通中心的商业城市陶邑(今山东)定居,自称陶朱公,经商有方,不久致富,他所归纳的“经商十八则”为后世商人奉为至宝。 According to Sima Qian’s “Historical Records” in the “Biography of Biographies,” set: Chu Fan Yan, during the Spring and Autumn Period and the Warring States period was a doctor of Yue Nationality. After helping the King Gou Jian to destroy Wu, he abandoned official business, visited Qi State, and later he resided in the transportation center. The commercial city of Taoxi (now Shandong) settled, claiming to be Tao Zhugong, doing well in business, and soon became rich. His 18 business philosophy, which he summed up, was a treasure for future generations of businessmen.