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通过考察中国动画产业的困境现状,借鉴世界动画产业尤其是美国和日本的成功经验和运作手法,明确指出中国动画产业发展的瓶颈在于忽视动画形象的创意制作和开发,并对如何塑造中国本土化动画明星进行了研究。
By investigating the current situation of the dilemma of Chinese animation industry and drawing lessons from the successful experiences and operational practices of the world animation industry, especially the United States and Japan, it is clearly pointed out that the bottleneck in the development of Chinese animation industry lies in ignoring the creative production and development of animation images and how to shape China’s localization Animated stars were studied.