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随着我国旅游行业的进一步发展,旅行社的市场发展也愈加的蓬勃,从实际出发加强旅行社的管理,对我国的旅游业的进一步发展也有着积极意义。实际的管理过程中,最为重要的就是树立良好的品牌,这样就比较有利于品牌经营战略发展目标的实现。基于此,本文主要就我国在旅行社管理中的品牌化经营战略的重要性以及存在的问题加以分析,然后结合实际对旅行社管理的品牌化经营战略的发展策略进行详细探究,希望能通过此次理论研究,对旅行社的管理发展有所裨益。
With the further development of China’s tourism industry, the market development of travel agencies is also increasingly vigorous. To strengthen the management of travel agencies in light of the actual conditions also has positive significance for the further development of China’s tourism industry. The actual management process, the most important thing is to establish a good brand, this is more conducive to the realization of the brand management strategy development goals. Based on this, this article mainly analyzes the importance and existing problems of our country’s brand management strategy in the management of travel agencies, then explores the development strategy of the brand management strategy of the travel agency management in detail with the reality, hoping to pass this theory Research, the management of travel agencies benefit.