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本文探讨了病毒营销对消费者购买行为的“购买行为”在网上购物。随着电子商务的发展,新的营销活动必须创建-营销在社交网络和媒体、病毒营销、网络口碑、口碑营销、在线互动沟通。在线潜在消费者感兴趣的营销活动,可以为他们提供的增值(在线游戏、比赛、社区认同的产品和公司,在线共享)。对网上购物的动机主要是降低成本,舒适的购物(不停的到处都是),节省时间和购买非传统和独特的商品。其他的动机可以网上购物一般或改变生活方式对消费者的增长趋势。结果是由研究的探索性有限,定量性和小样本。推广应小心进行进一步研究具有较大的样品和其他不同的消费者考虑,因此建议。
This article explores the viral behavior of online shopping for “buying behavior” of consumer buying behavior. With the development of e-commerce, new marketing activities must be created - marketing in social networks and media, viral marketing, online word of mouth, word of mouth marketing, online interactive communication. Marketing activities that online prospective consumers are interested in can provide them added value (online games, contests, community-recognized products and businesses, online sharing). The motivation for online shopping is mainly to reduce costs, comfortable shopping (non-stop everywhere), save time and buy non-traditional and unique products. Other motivations may be to shop online or change the lifestyle trends for consumers. The results are limited by exploratory research, quantitative and small samples. Promotion should be carefully conducted for further study with larger samples and other different consumer considerations, it is recommended.