名牌,顾名思义,就是指在市场上有一定名气和影响的商品品牌,简言之即市场驰名商标。随着市场竞争的不断激烈,名牌在市场竞争中越来越占据着独有的竞争优势,当同等质量、同样价格、同样服务的同类型产品狭路相逢时,名牌商品无疑会有更多的买主,因而如何去争创名牌、开发名牌、扩展名牌都被时下不少的工商企业列入了企业的中长期发展战略规划。然而,值得一提的是,时下一些企业由于对争创市场名牌缺乏正确的认识和科学详尽的了 Brand name, as the name suggests, refers to the market in a certain reputation and influence of the brand of goods, in short, the market is well-known trademarks. With the continuous fierce competition in the market, brand names in the market competition increasingly occupy a unique competitive advantage, when the same quality, the same price, the same services of the same type of product meet the narrow road, brand-name products will undoubtedly have more buyers, and therefore How to create a brand name, the development of brand names, brand names are expanding nowadays many of the business included in the enterprise’s long-term development of strategic planning. However, it is worth mentioning that some companies nowadays lack of proper understanding of science and technology for creating brand names in the market