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品牌对企业的发展具有不可替代的作用,我国企业的品牌建设需要进一步完善,未来企业之间的竞争实际上是品牌战略的竞争。因此,提高企业的品牌竞争力是当今企业的首要任务。本文主要从企业品牌建设与消费者之间有着密切联系以及品牌如何命名两个方面进行论述,最终使企业经营者意识到消费者和品牌命名两个方面在企业竞争中的重要作用。
Brand has an irreplaceable effect on the development of enterprises. The brand building of Chinese enterprises needs to be further improved. The competition between the enterprises in the future is actually the competition of the brand strategy. Therefore, improving the brand competitiveness of enterprises is the primary task of today’s enterprises. This article mainly discusses two aspects of the relationship between brand building and consumers, and how to name the brands. Finally, it makes the business operators realize the important role of consumers and brand naming in the competition of enterprises.