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影剧院是社会主义文化建设的重要阵地,也是推动公共文化发展的重要力量。社会主义文化体制改革给中小影剧院发展带来了深远影响,许多影剧院在由“事业制”转变为“企业制”的过程中,都不同程度地出现了经营管理不善、经营业绩亏损等问题。在严酷激烈的市场竞争环境下,影剧院只有顺应市场形势,转变发展思路,调整经营策略,才能实现扭亏为盈,保证企业在激烈的市场洪流中屹立不倒。文章结合当前我国文化市场宏观形势和影剧院行业发展现状,指出了中小影剧院经营管理要点及其今后的发展思路。
Theaters are an important front for the building of socialist culture and an important force for promoting the development of public culture. The reform of the socialist cultural system has brought far-reaching impact on the development of small and medium-sized cinemas. Many theaters, in their transition from “career system ” to “enterprise system ”, all have varying degrees of poor management and loss of operating performance And other issues. In the harsh and fierce market competition environment, only in response to the theater market situation, change the development of ideas, adjust the business strategy in order to achieve profitability, to ensure that enterprises in the fierce market torrent stand still. Combining with the current macroeconomic situation in China’s cultural market and the status quo of the theater industry, the article points out the main points of management of the small and medium-sized theater and its future development.