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在全国红色旅游如火如荼发展的热烈氛围中,中共泸州市“四个四”发展战略和经济工作的“八个大力推进”在稳步进行,如何抓住这一历史契机,从泸州的实际出发,找准自己的亮点,发挥自己的优势,打造自己的品牌,做大做强做常红色旅游,这是值得探讨的问题。本文利用经济活动战略地位常用分析法——SWOT,对泸州市新形势下发展红色旅游所具备的强势和弱势,所处环境中的机会和威胁进行综合分析,以期为泸州红色旅游的发展提供一个较为清晰的思路,促进红色旅游的可持续发展。
In the warm atmosphere of the nationwide red tourism boom, the “Eight Vigorously Promote” strategies and economic work of Luzhou City, the “Four Four” development of the CPC, are proceeding steadily. How to seize this historical opportunity, from Luzhou’s The actual departure, identify their own bright spots, give play to their strengths, to create their own brand, bigger and stronger to do often red tourism, which is worth exploring. This paper makes use of the common analysis method of strategic position of economic activity - SWOT to make a comprehensive analysis of the opportunities and threats in the development of the red tourism under the new situation in Luzhou City, with a view to provide one for the development of Luzhou red tourism Clearer ideas to promote the sustainable development of red tourism.