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在盐业体制改革到来之际,如何迎接挑战抢抓机遇,顺应新形势实现新发展,是当前盐业公司面临的首要课题。本文采用调查问卷与数据分析相结合的形式,从构建具有自身特色的企业文化、加强品牌建设角度对烟台盐业改革发展的影响进行阐述。2016年5月5日,国务院印发盐业体制改革方案,从2017年1月1日开始,食盐价格将由市场决定、产品可以跨地区自由流通、生产与销售一体化。针对国务院印发的
At the dawn of the reform of the salt industry, how to meet the challenges, seize the opportunities and adapt to the new situation to achieve new developments are the most important topics currently facing the salt companies. This paper uses the form of a combination of questionnaires and data analysis to elaborate the impact of reforming and developing Yantai salt industry from building a corporate culture with its own characteristics and strengthening brand building perspective. On May 5, 2016, the State Council issued a program to reform the system of salt industry. Starting from January 1, 2017, salt prices will be determined by the market. Products can be freely circulated across regions and integrated with production and sales. For the State Council issued