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近年来,为了提高企业的竞争能力,管理界的学者对竞争理论作了更深入的分析和研究。 研究主要集中在两点上:一是把工业经济学的理论应用在市场结构分析及竞争策略上;二是强调企业竞争与战争的相似性。 他们认为,企业的竞争就如国家的战争一样,因此有许多方面是可以引用一些军事战略来作为竞争战略的。
In recent years, in order to improve the competitiveness of enterprises, scholars in management circles have conducted more in-depth analysis and research on competition theory. Research mainly focuses on two points: First, the theory of industrial economics is applied to the market structure analysis and competition strategy; the second is to stress the similarity between enterprise competition and war. They think that the competition of enterprises is just like the war of the country. Therefore, there are many aspects that can refer to some military strategies as a competitive strategy.