平面广告设计课程在艺术设计专业教学教育占有重要地位,教学中应着重培养学生的专业素质,以就业为主导,使学生充分认识到本门课程的重要性及未来发展趋势,并分析学生的特长,确立学生为中心的教学思想,启发和引导学生更好地运用创意思维。 Graphic advertising design course occupies an important position in the art education and teaching of art design. The teaching should focus on cultivating students ’professional qualities and taking employment as the leading factor. Students should be fully aware of the importance of this course and its future development trend, as well as students’ specialty , Establish student-centered teaching ideas, inspire and guide students to make better use of creative thinking.