差异化和成本领先可以兼得吗?这个疑问对竞争战略的理论研究和实践有个不可低估的影响。在文献综述的基础上,通过对“夹在中间”理论和融合竞争战略理论假设前提的对比研究和对实践中存在的实现兼得的具体方式的分析,得出差异化和成本领先兼得的具体实现渠道,对这个长期存在的问题进行一个融合竞争战略理论的解释。 Differentiation and cost leadership can have both? This question on the competitive strategy of theoretical research and practice have a can not be underestimated. On the basis of the literature review, through the comparative study of the preconditions of “sandwiching” theory and the theory of fusion competition strategy and the analysis of the concrete ways of achieving both in practice, it is concluded that differentiation and cost leadership The concrete realization of the channel, the long-term problems of a fusion theory of competition strategy explained.