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当代书法在今日可谓一片繁荣,拥有比历史上任何一个时代都多的书法家和书法爱好者,有一大批依靠书法维生的职业书法家,书法市场交易也非常的火热。艺术家已不再讳谈市场,大多还有意识地参与市场运作,迎合市场创作。书法的商业化倾向已是当下书法界不可回避的现象。那么,书法家究竟如何进入市场、进行市场运作?成为当下书法家的一个不得不面对的课题。其实中国古代的书法交易很早就开始了,至唐代已有相当成熟的书法价格理论,这主要是张怀瓘和张彦远等著名理论家总结的。
Today’s calligraphy can be described as a thriving today, with more calligrapher and calligrapher than any other time in history. There is a large number of professional calligrapher who rely on calligraphy and the calligraphy market is very hot. Artists are no longer talking about the market, most also consciously involved in the operation of the market to cater to market creation. The tendency of the commercialization of calligraphy is the unavoidable phenomenon in the calligraphy circle at present. So, calligrapher how to enter the market, the operation of the market has become the current calligraphers have to face a problem. In fact, ancient calligraphy trading in China began very early, to the Tang Dynasty has a very mature calligraphy price theory, mainly Zhang Huai and Zhang Yan Yuan and other famous theorists concluded.