电视市场资源整合和竞争压力使越来越多的电视人认识到,只有主题化、专业化才是电视频道生存的必由之路。然而,观众普遍的反映是专业化频道不专业,分众化频道大众化。那么电视频道专业化最缺的是什么?频道专业化必须要有专业精神和专业知识这两项根基,否则即便勉强搭建,在实际运作中也难免沦落为准综合频道。 Television market resources integration and competitive pressures make more and more television people realize that only the theme of specialization is the only way to survive the television channel. However, the audience generally reflect the professional channel is not professional, popular channel popularity. So what is the most professional lack of TV channels? Channel specialization must have the professionalism and expertise of these two foundations, or even barely set up, in the actual operation will inevitably be reduced to quasi-integrated channel.