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2005年中国广告全面对外开放,外资广告可以成立独资广告公司,此举对中外合资型广告公司意味着什么?本刊以上海市广告公司为例,希望描摹出合资广告公司的发展前景。
In 2005, China’s advertising was fully opened to the outside world and foreign-funded advertising could be set up as a wholly-owned advertising company. What did this mean for Sino-foreign joint-venture advertising companies? Taking Shanghai Advertising Company as an example, we hope to trace the development prospect of the joint venture advertising company.