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中国是制造大国,却是品牌小国。在世界品牌实验室公布的2013年世界500强品牌中,中国内地自主品牌仅有25个。不过,以海尔、格力、联想、波司登、华为、中兴等为代表的中国自主品牌,在品牌国际化战中皆有所斩获,让我们看到前路的火光。强国要有强势品牌,美国、日本、德国都是品牌强国。现在中国经济实力日益强大,塑造自己的强势国际化品牌是自然而然的事。道路曲折而漫长,但前途是可期的。
China is a big country, but a small country. Among the world's top 500 brands announced by World Brand Labs in 2013, there are only 25 indigenous brands in mainland China. However, China's own brands, represented by Haier, Gree, Lenovo, Bosideng, Huawei and ZTE all achieved gains in the brand internationalization battle and let us see the flames of the road ahead. Strong country to have a strong brand, the United States, Japan, Germany are brand powers. Now that China's economy is becoming increasingly powerful, it is a natural thing to create a strong international brand. Road twists and turns, but the future is predictable.