商人在进行经商活动中,要同本职业其他人员打交道,同其他职业打交道,更要同众多的顾客打交道,发生各种各样的关系。为了处理好这些关系,就需要有一定的道德规范来约束商业人员的行为。于是,根据客观的需要便产生了商业道德,商业道德,是商业人员在经商活动中处理人与人,个人与社会相互关系听应遵循的职业行为准则。它作为一种职业道德,是社会一般道德在商业 In carrying out business activities, businessmen must deal with other professionals in the profession, deal with other professions, and deal with numerous customers, resulting in a variety of relationships. In order to handle these relationships well, it is necessary to have a certain code of ethics to restrict the behavior of business people. Therefore, based on objective needs, it has produced business ethics and business ethics. It is a professional behavior standard that business people should follow in dealing with people and people in business activities and personal and social relations should be followed. It serves as a kind of professional ethics and is a general social morality in business.