基于组织—公众的公共关系传播模式是大多数公共关系案例研究的基本结构。然而,这一模式难以从动态的历时性和开放性解释公共关系状态的发展变化。一般系统理论有关内容的尝试引入用以建立一个较为合理的置于公共关系系统的解释途径。 The organization-public communication model of public relations is the basic structure of most public relations case studies. However, this model is difficult to explain the development and changes of public relations status from the dynamic diachronic and open nature. Attempts at general system theory to introduce content have led to the establishment of a more rational way of interpreting public relations systems.