传统的市场营销理论认为,企业营销实质上是企业利用内部可控因素（即企业的产品、价格、分销和促销决策等）对外部不可控因素作出积极的动态反应,进而促进产品销售的全过程。该理论认为,企业市场营销活动的核心是制定并实施有效的市场营销组合策略,只要营销策略运用得当,产品的 The traditional marketing theory holds that corporate marketing is actually a dynamic reaction of external factors that can not be controlled by internal controllable factors (that is, enterprise’s products, prices, distribution and promotion decisions, etc.) so as to promote the whole process of product sales . The theory that the core of business marketing activities is to develop and implement effective marketing strategy, as long as the marketing strategy properly used, the product