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伴随着新媒体日新月异的发展浪潮,出现许多唱衰电视的声音,然而我认为,电视依然是品牌传播的第一媒体,地位依旧稳固。对于“新媒体兴旺,电视等传统媒体已经衰败”的想法,只是传统媒体人的心理恐慌。电视是品牌传播的第一平台如果说互联网是个人的媒体,那么电视则是家庭的媒体。无论新技术怎样发展,内容为王是永恒的真理,成熟的编辑队伍、记者团队,成为电视媒体的核心竞争力。电视“第一媒体”地位仍牢固电视是最具规模的大众媒体,观众规模达12.8亿,每天有67.61%的人在看电视,电视的年到达率
With the rapid development of new media, there are many voices of bad-mouthing television. However, in my opinion, television is still the number one medium for brand communication and its status remains stable. For the “new media boom, television and other traditional media has declined” idea, only traditional media people’s psychological panic. Television is the first platform for brand communication If the internet is a personal medium, then television is the home media. No matter how new technology develops, the content is king is the eternal truth, a mature editorial team, team of reporters, become the core competitiveness of the television media. TV “First Media ” remains a solid television is the largest mass media, the audience size of 12.8 billion, 67.61% of people watching TV, television, the annual rate of arrival