使人口服心服的策划不是凭空臆想出来的,令人拍案叫绝的策划也不是纸上谈兵,都需要经过辛辛苦苦、踏踏实实的考察、调查、采访,取得了充分的资料与信息之后,再经过既有逻辑性又有创造性的一番深思熟虑的头脑梳理与谋划工作,才能落笔成文。这一项收集资料与信息的工作有时在上一段所讲的主题定位之前进行。当然,更多的是与上一段工作同步开展,互作前提,相互补充。策划所需要的资料与信 To make people full of convincing planning is not imaginary out of thin air, it is not planning to make a successful case is not talkative, need to go through painstaking, down-to-earth inspection, investigation, interview, access to adequate information and information, and then Only a logical and creative thoughtful mind combing and planning work, to write down. This work of collecting information and information is sometimes carried out prior to the topic positioning in the previous paragraph. Of course, more is carried out simultaneously with the previous work, the prerequisite for mutual complementarity. Planning information and letter required