面对庞杂的市场,要清晰切割出有利于企业的人群、市场区域、新品类别、认知差异,在消费者心智中清晰划出消费者接受我们、同时又规避对手正面竞争的区域,实现难得的成长时间和空间!我认为,在营销中有五种切割方法:人群切割实现有效投入;感性切割实现有效认知;品类切割实现以弱击强;区域切割实现聚焦运作;渠道切割实现分销高效。 In the face of complex markets, it is necessary to clearly cut out the groups that benefit the enterprises, market areas, new product categories and cognitive differences, clearly draw the consumers’ acceptance of us in the minds of consumers, and at the same time circumvent the rival’s rivalry and realize rare Growth and space! In my opinion, there are five kinds of cutting methods in marketing: Effective cutting of crowd cutting; Perceptual cutting to achieve effective cognition; Class cutting to achieve weak hit; Regional cutting to achieve focus operation; Channel cutting to achieve efficient distribution .