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以“金旅工程”所属DMS为参照标准,从功能建设和信息质量两个方面,对新疆旅游目的地网络营销系统现状进行了分析,比较得出目前新疆目的地网络营销系统的建设仍处于初级阶段。其网站开发模式单一,功能建设滞后,信息更新周期长,实效性差,旅游产品信息不全面、集成度低,节庆活动信息量不足。针对这些问题,根据新疆旅游业发展的实际情况,提出了新疆旅游目的地网络营销系统在不同发展时期的开发对策。
Taking the DMS of Golden Trip Project as a reference standard, this paper analyzes the status quo of Xinjiang’s tourism destination network marketing system from two aspects of function construction and information quality, and concludes that the construction of destination network marketing system in Xinjiang is still in its infancy stage. Its website development model is single, the function construction lags behind, the information renewal cycle is long, the actual effectiveness is poor, the tourist product information is not comprehensive, the integration is low, and the information of festival activities is insufficient. In response to these problems, according to the actual situation of the development of tourism in Xinjiang, this paper puts forward the development countermeasures of Xinjiang tourism destination network marketing system in different development periods.