论文部分内容阅读
本文以体验营销与冲动性购买行为关系为研究对象,对于体验营销和冲动性购买的内涵进行了探究,并且分析了二者之间存在的关系。
In this paper, the relationship between experiential marketing and impulsive buying behavior is studied, the connotation of experiential marketing and impulsive buying are explored, and the relationship between the two is explored.