党的十八大报告提出,要“加强重大公共文化工程和文化项目建设,完善公共文化服务体系”。之前召开的党的十七届六中全会也提出,要“构建公共文化服务体系”。创新和完善在公共文化服务体系中具有特殊地位的农村广播电视公共服务,对于保障农村群众精神文化需求,促进社会主义新农村建设具有十分重要的意义。嘉兴市广播电视集团结合市本级镇 The report of the 18th CPC National Congress put forward the proposal of “strengthening the construction of major public cultural projects and cultural projects and improving the public cultural service system.” The Sixth Plenary Session of the 17th CPC Central Committee held earlier also proposed that “we should establish a system of public cultural services.” To innovate and improve rural radio and television public services that have a special status in the public cultural service system is of great significance for ensuring the spiritual and cultural needs of the rural masses and for promoting the building of a new socialist countryside. Jiaxing Radio and Television Group with the city-level town