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品牌经营就是培育核心竞争力。核心竞争力是企业生存和发展的能量源泉,企业只有把核心竞争力与经营战略的选择联系起来,才能获得长久的竞争优势。
Brand management is to cultivate the core competitiveness. The core competitiveness is the source of energy for the survival and development of enterprises. Only by linking the core competitiveness with the choice of business strategy can enterprises gain long-term competitive advantages.