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此海报由树的年轮与树干形态作为设计基点,根据八十多个树种名称用字体设计的方式呈现。其概念取自于中国小篆和树形加以变化,而红色小点也拟树的年轮含义,故命名“树篆体”。字体海报的呈现也以竹林远近纵深的景像排列,展现东方美学的精致清雅。该设计获得了2016金点设计奖年度最佳设计奖。评委毕学锋评价,首先,在汉字字体创作的探索上,汉字笔画结合了传统小篆的形态特征同时又不失汉字的识别性,在传统继
This poster is based on the design of the tree’s annual rings and tree trunks based on the font design of more than 80 tree species. The concept comes from the Chinese seal and the tree to be changed, while the red dots also proposed the meaning of the tree, so named “tree seal body.” The presentation of fonts posters are also arranged in the depths and landscapes of bamboo forests to show the refined elegance of oriental aesthetics. The design won the Gold Dot Design Award of the Year 2016 Best Design Award. Judge Bi Xuefeng evaluation, first of all, in the exploration of Chinese character font creation, Chinese character strokes combined with the traditional Xiaozhuan morphological characteristics without losing the recognition of Chinese characters in the traditional