品牌运营,在企业界早已是一个耳熟能详的名词,但在今天品牌竞争的浪潮风起云涌的尖峰时刻,品牌运营已不能再局限于企业整体战略内扮演一个分支补充的角色,它更应该从企业整体战略中独立出来,替代传统生产驱动、技术驱动,成为助推企业发展的新动力。在短缺经济时代,企业只需要生 Brand operation has long been a well-known term in the business community. However, at the peak of the tide of brand competition today, brand operation can no longer be limited to the role of a branch supplement in the overall corporate strategy. Instead, it should start from the overall corporate strategy In the independent, instead of the traditional production-driven, technology-driven, a new impetus to boost business development. In times of shortage, businesses need to be born