随着技术的发展和智能手机的普及,互联网逐渐趋于移动化,特别是移动社交软件的兴起,人们开始将商业目光转向社交朋友圈,以朋友圈为营销平台的微商开始出现。从微商的出现到大规模爆发只有几年时间,微商进入门槛低、成本小等优势为个人经营提供了很多便利,但随之出现的质量良莠不齐、监管把控不严等问题也成为制约其发展的因素。在这样一个背景下,微商行业亟需一个完善的管理监督体系来规范其自身发展,从内部管理到外部监督,同时与社交软件通力合作,共同发展微商行业。 With the development of technology and the popularization of smartphones, the Internet has become more and more mobile. Especially with the rise of mobile social software, people began to turn their business eyes to social friends, and the micro-business with circle of friends began to emerge. From the emergence of micro-enterprises to large-scale outbreaks, only a few years have passed since the establishment of micro-enterprises and the advantages such as low barriers to entry, and small costs have provided many conveniences to individual businesses. However, the attendant problems of quality control and non-compliance have also become constraints The development of its factors. Against such a background, the micro-commerce industry urgently needs a sound management and supervision system to regulate its own development, from internal management to external supervision, and at the same time it works together with social software to jointly develop the micro-business sector.