上海松江区积极改革农村土地管理制度、规范农村承包地流转,在培育发展家庭农场这一农业经营主体上取得明显成就。在进一步发展家庭农场业态中,农场旅游的开发不失为绝佳方式。文章采用田野调查,分析松江家庭农场开发旅游产品的可行性以及在开发过程中将会面临的挑战,并提出相关对策建议。 Songjiang District of Shanghai actively reform rural land management system, standardize the flow of rural contracted land, cultivating and developing family farms, the main agricultural business has made remarkable achievements. In the further development of family farm format, the development of farm tourism is an excellent way. This article uses the field investigation to analyze the feasibility of developing tourism products in Songjiang family farms and the challenges that will be faced in the process of development and puts forward some countermeasures and suggestions.