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一、引言国家统计局网站公布的信息显示,截止2012年6月,中国私人汽车保有量为9309万辆,其中私人轿车保有量达5308万辆,中国社科院发布的《中国汽车社会发展报告2012-2013》预计,再过10年,每百户汽车拥有量将达到或接近60辆。另外,公安部公布的数据显示,截止2012年6月,我国的汽车驾驶员数量达1.86亿。这些数据预示我国已经进入私家车时代。随着汽车用户和潜在用户的迅猛增加,导致广大汽车消费者对汽车相关信息的需求大幅上升,汽车厂商也需通过各种途径,向目标消费群体最大化地传递产品及企业信息,而电视汽车栏目正好满足了他们之间的交流和沟通,所以,各电视台的电视汽车栏目应
I. INTRODUCTION According to the information published on the website of National Bureau of Statistics, as of June 2012, the number of private cars in China is 93.09 million, of which private car ownership is 53.08 million. According to the “China Automotive Social Development Report 2012-2013 ”predicts that in another 10 years, the number of vehicles owned by each hundred will reach or close to 60 vehicles. In addition, the data released by the Ministry of Public Security show that as of June 2012, the number of car drivers in China reached 186 million. These data indicate that our country has entered the private car era. With the rapid increase of automobile users and potential users, the demand for automobile-related information by the vast majority of automobile consumers has risen sharply. Automobile manufacturers also need to maximize the transmission of product and enterprise information to the target consumer groups through various channels. However, Columns just to meet the exchange and communication between them, so the television stations of the television should