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一、引言 众所周知.香港是第一份现代中文报纸的诞生地.也是全球中文报纸按人口比例计算最多的地区。统计数字表明.2002年香港有近800种大众传播媒介共聚在这块狭小的空间内:这其中包括53份日报,数份电子报章和709份期刊、两家提供免费电视服务的私营公司.五家收费电视服务持牌机构、两家商营电台和一个兼备广播和电视服务功能的政府电台——香港电台(RTHK)。从上述数字中我们已经可以想见香港近乎白热化的媒介竞争环境。实事求是地讲,香港虽然是个多元化社会.
I. INTRODUCTION As we all know, Hong Kong is the birthplace of the first modern Chinese newspaper and the most heavily-populated part of the world’s Chinese-language newspapers. Statistics show that there were nearly 800 mass media in Hong Kong in this confined space in 2002. These include 53 daily newspapers, several electronic newspapers and 709 periodicals, and two private companies providing free television services. Licensed pay television service licensee, two commercial radio stations and one government radio station, RTHK, which has both radio and television service functions. From the above figures, we can already imagine the almost white-hot media competition in Hong Kong. To be realistic, Hong Kong is a diversified society.