论文部分内容阅读
本文运用内容分析法,对China Daily2002——2008年关于姚明的新闻报道进行实证分析,得出如下结论:1.新闻数量逐年稳定增长,只有2004年例外,该年报道数量在前后两年范围内形成了一个峰值;2.报道形式从纯文字向图、文并茂过度,篇幅趋于适中,内容更加关注姚明自身。在此基础上,提出三点建议措施:1.新闻数量、篇幅必须控制在适度范围内;2.新闻报道应广泛采用图、文结合的方式;3.注意宣传技巧的合理使用。
This article uses content analysis method to analyze China Daily2002-2008 years of new media reports on the verification shows the following conclusions: 1. The number of news steady growth year by year, with the exception of 2004, the number reported in the year before and after two years The formation of a peak; 2. Report form from plain text to the graph, the text too much, the length tends to be moderate, the content more attention to Yao Ming itself. On this basis, put forward three suggestions: 1. The number of news, length must be controlled within a reasonable range; 2. News reports should be widely used graphics, text combined with the way; 3. Pay attention to the proper use of promotional techniques.