论文部分内容阅读
改革开放以来,经济开始高速发展,特别是2001年加入WTO以后,加快了对外开放的步伐,中国的消费者在这段时期发生了很大变革。中国消费革命的基础是居民人均收入的增加以及他们购买力的飞跃,本文从宏观角度体现了消费者人均收入和购买力的巨大增长,从微观角度分析了中国家庭消费结构的变化,消费观念的变化,结合中国消费者心理与发达国家消费者差异性,分析了我国现阶段消费者的消费行为特征及影响消费者行为的因素。
Since the reform and opening up, the economy began to develop at a rapid pace. Especially after its accession to the WTO in 2001, the pace of opening up to the outside world has been accelerated. Chinese consumers have undergone great changes during this period. Based on the increase of per capita income of residents and their purchasing power leap, the consumption revolution in China reflects the great growth of per capita income and purchasing power of consumers from a macroscopic perspective. From the micro perspective, this paper analyzes the changes in household consumption structure and changes in consumer attitudes in China, Combined with the differences between Chinese consumers’ psychology and consumers in developed countries, this paper analyzes the characteristics of consumer behavior and the factors affecting consumer behavior in China at this stage.