当前,有效地实施名牌战略,创造出更多的中国名牌,振兴我国民族工业,成为全社会的奋斗目标。服从和服务于经济建设,寻找档案工作与经济工作的结合点,一直是档案部门努力的方向。一、利用档案,为创名牌服务1、确立名牌意识,用市场观点审视自己的产品竞争力,用扎扎实实的工作维护品牌的信誉。档案部门要利用档案向广大职工宣传企业发展史,名牌创立史,名牌与企业经济效益的关系。同时还要宣传名牌是企业的无形资产,是 At present, the effective implementation of the brand strategy to create more Chinese famous brand and rejuvenate our national industry has become the goal of the entire society. Obedience and service in economic construction, looking for a combination of archival work and economic work has always been the direction of the archives department. First, the use of files, to create a brand-name services 1, the establishment of brand awareness, with a market perspective on the competitiveness of their products, with solid work to maintain brand reputation. Archives departments to use files to promote the general staff history of enterprise development, brand name history, brand names and the relationship between economic efficiency. At the same time also promote brand name is the intangible assets of enterprises, is