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广告设计是一门实践性、综合性非常强的学科,广告设计人员的创造能力、创造思维直接对广告设计效果产生影响。高校广告设计专业必须在理论教学基础上,加大实践教学力度,理论与实践相结合,进一步促进教学目标的顺利完成以及广告设计专业健康、持续发展。接下来,本文将结合笔者多年相关教学经验,详细论述高校广告设计与实践教学中的问题以及解决对策。
Advertising design is a practical, comprehensive very strong disciplines, creative design of advertising, creative thinking directly affect the design of advertising. College advertising design professional must be based on theoretical teaching, increase practical teaching, theory and practice combine to further promote the successful completion of teaching objectives and advertising design professional health and sustainable development. Next, this article will combine my years of relevant teaching experience, detailed discussion of college advertising design and practice teaching problems and solutions.