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据调查,在1197条广告中,性别歧视占33.7%,中性占64.7%,性别平等的仅占1.6％如今,广告似乎成了生活的组成部分之一,不论你身在何处,放眼四周都能看到扑面而来的广告。而在这些日新月异的广告中,围着女人做的广告更是层出不穷,女人被广告盯上了。做女人真好? 有一生产女性口服液的厂家为其产品打出了这样的广告词:“做女人真好。”言下之意无外乎是:有人在关心女人。女人被广告关心到无微不至之处:“一根针新技术,世界领先丰胸;消除女性遗憾,挺胸面对人生”;“使胸部丰腴动人,并获得卓越的乳沟效果”;“做女人挺好”。
According to the survey, of 1197 advertisements, sex discrimination accounts for 33.7%, neutrality accounts for 64.7% and gender equality accounts for only 1.6%. Nowadays, advertising seems to be one of the components of life. No matter where you are, Can see the blowing advertisements. In these ever-changing advertisements, advertisements around women are more and more endless, and women are targeted by advertisements. A woman doing well? A manufacturer of female oral liquid for his product hit such an ad: “a woman doing well.” The implication is nothing less than: Some people are concerned about women. Women are concerned about the ads are meticulous: “A new needle technology, the world’s leading breast; eliminate women’s regret, face the face of life”; “make the chest full and touching, and access to excellent cleavage effect;” “do a woman very good ”.